Hamburgers and Cheeseburgers, fries and drinks.
Anyone that is familiar with the In-N-Out burger chain, will sympathize with me on this. This is a company that is one of those companies that has not bent itself over to add new things to the menu and try to cater to all tastes and all people.
I go there on a regular basis, and I am always impressed with the amount of business they get versus the competition. Add to this the fact that I have never been treated rudely in one, and I have never heard people speak badly of them as a while, either.
One of the In-N-Out locations in my town is located right across the street from a Burger King, and what strikes me as the most impressive aspect to this store, and a true statement to the quality of the food there, is that almost all the time, the In-N-Out (to save time I will refer to them as INO) has a line in the drive through going all the way around the building, with wait times ranging from a few minute to upward of ten minutes… Yet people are willing to wait. Meanwhile, across the street at the Burger King, there is rarely more than two cars in their driveway, and the dining area is rarely even half full. I wonder, too, if the only reason that people are in there is only because they could not wait for the line at INO. Either way, this is still a big complement to the INO.
While in any INO, if you look carefully, you may see a sign in the back that tells you an important piece of information. You will see the number of burgers that they make in a day, and in a month. If I had any suggestion to the family that still runs INO, it would be to put that sign out where everyone can see it. The numbers, while I do not recall them now, are astounding. I simply could not believe that they were right. I asked an employee about them once, and he smiled and said something like; ‘you’re not really supposed to see that, but yes.’ Amazing. If anyone from INO happens to read this BLOG, please consider putting that sign in an easier to see place. It will not hurt your business.
In recent news, however, it looks as though there is some trouble in the INO family that may have long term affects on the company. There seems to be a rift forming in the relationship between the remaining heir and the board of directors. I do hope that throughout this ordeal, these people remember who the real jury is in this case, and make sure not to alienate us, the loyal and dedicated dining public. If something were to happen to the chain, then we would certainly lose a great place to eat. What is almost worse than the idea of them closing, is the possibility that they may go public, or sell out. These would both be a tragedy.