In the event that I have been asleep for some length of time and just not noticed… in some comatose state that has kept me from noticing this pre-Huxlian world we seem to be moving towards in which men are subservient and docile, I need to ask an important question.  At least it seems important to me at the moment that I am writing this.

Why are men cast, in much of the media today, as idiots, morons or just plain stupid?  I will be the first to point out that there are many out there that are, and the rest of us just have our moments from time to time.  But then again, name ANY woman that can not also fit into that description.

The point that I REALLY started noticing these things was when Carl’s Jr. started on what I can only call their “Moron Men” commercials.  You have seen them… they are the ones that usually portray the man standing in the meat section with that “deer-in-the-headlights” look, staring at the meat like someone saved up a week and took a dump in the refrigerated section.  The latest one in this assault on intelligence is the one with the “Pretty-boy” standing in the kitchen trying to make guacamole by putting a whole avocado in the blender and setting in on the lowest setting possible.  The resulting effect is a guy standing there with a dumb look on his face while the avocado bounces around inside the blender… then closes with him trying to bite into the avocado.  Unless he is a refugee from the short bus, and I think even they are smarter than that, no one would try and eat an avocado like that.

OK…  To be fair, this is not the first time that I commercial campaign has gone after people by exploiting the intelligence factor.  Mostly, in the past, it was aimed towards women, and I did not care for it then either.  Granted… now and again… it is funny.  The current trend is at the point where the joke is getting old already.

Unfortunately it does not stop with just the commercials, it has also spread to other media as well.  It seems like comic strips, TV shows and other media, even Radio commercials, have gotten on the bashing bandwagon.

OK… The ranting aside, some of them were kinda funny… the first few times.  But come on people.  Find something new to beat on.

I do understand, though… seriously.  We live in an age where the only people that you really CAN pick on, without fear of a law suit or an attack from some special interest group, is the white male between the ages of 15 and 65.   If you go after a man or woman of any non-white race, then you are being racist.  If you pick on women, then Gloria and the NOW gang of feminazis come out of the woodwork to take you to task.  If you pick on the Homeless, then Jimmy Carter puts on his cape and flies in with his Nobel Prize of power to lay you to rest.  If you pick on the handicapped… well…  I am not sure who their spokes person is, but they will come out and attack.  Somehow, I think it would be neat to see Stephen Hawking fly in with a cape and protect them all… but that is a story for another time.

If you are sitting there, thinking that I am writing this out of hate… I am not.  I understand very well how the marketing system works.  I know that commercials are geared towards certain niche crowds that the writers know will probably bring in the most traffic, and that these commercials cater to the people that live in that region that they are shown.  I have to think that Carl’s Jr. probably used the Paris Hilton commercial out here in California, but in Pennsylvania they probably had a gal dressed in full smock and hair in a bun, “getting dirty” washing the family horse and buggy with the tag line… “You English will certainly like our fresh Amish beef steaks.”   This probably would not work in someplace like Utah…  in some cases one family would fill an entire Carl’s Jr… and that is just with the wives.

Samuel Wright
Writer / Father / Listener / Philosopher
I am a starving writer living in the backwater of California, in a place known mostly for Buck Owens and Valley Fever called Bakersfield.

This site is my release. A place for me to talk about things that annoy, please, or excite me.